About Me
Creativity has been at the center of my career from the beginning.
I'm a marketing and brand leader with 15+ years of experience, but I've always been known as a creative thinker and problem solver. I enjoy taking an idea, challenge or business objective and figuring out how to turn it into marketing that is clear, engaging and effective.
My background spans brand strategy, digital marketing, content, advertising, lead generation and creative direction across real estate, healthcare, nonprofit, agency and entrepreneurial environments.
Creative at the Core
I started my career as a graphic designer, where I learned that strong creative work is about more than making something look good. It has to communicate the right message, connect with the right audience and solve a problem.
That creative foundation has stayed with me as my career has grown from design and advertising into broader marketing leadership. I've worked in agencies, real estate, nonprofit and healthcare, and spent 10 years running my own creative business. Along the way, my work expanded into brand strategy, websites, digital marketing, SEO, content, video, paid media, CRM automation and analytics.
What hasn't changed is how I approach the work. I ask questions, look for connections and find solutions. Sometimes that means developing a new campaign or repositioning a message. Other times it means improving a process, finding a better way to reach an audience or figuring out why something isn't working.
I enjoy the space where strategy and creativity meet, and I'm at my best when I can take a challenge from idea through execution.
Award-Winning Work
Recognized for marketing and creative work across web, social, email, print and direct mail.
Texas Association of Builders
Best Website • 2020
Best Sales Brochure • 2020, 2022, 2026
Best Email Campaign • 2022
Greater San Antonio Builders Association
Best Social Media Campaign • 2021, 2022, 2023, 2025
Best Sales Brochure • 2023
Best Direct Mail Piece • 2025