Resume

2018 - Present

2015 - 2018

2009 - 2019

The Schrader Group

Marketing Director

Lead brand strategy, digital marketing, content, and B2C/B2B lead generation across social, SEO, video,
CRM automation, and paid media.

• Own brand strategy, positioning, and messaging; led a full company rebrand and website redesign focused on UX, SEO, and conversion optimization. The site now attracts 6,000–9,000 monthly visits.

• Launched and produce an original video series with 179+ episodes featuring industry experts, builders, referral partners, and local businesses, overseeing scripting, production, SEO, and publishing. Since 2022, grew the YouTube channel to 2.7K subscribers and 1,700+ videos while increasing Facebook and Instagram audiences by 75%.

• Lead direct-to-consumer acquisition across Google and Meta advertising, third-party lead platforms, email, and CRM-driven email/SMS nurture; paid social generates 4,000+ monthly website visits at less than $0.20 per visit.

• Created an automated email and SMS review-request process and monthly accountability program that, combined with team outreach, grew Google Business Profile reviews from 12 to 548 while maintaining a 4.9-star rating.

• Developed brand strategy, messaging, and multi-channel marketing for proprietary Buyer Programs across presentations, brochures, landing pages, video, digital advertising, and email, enabling B2B business development with 12+ builder partners across hundreds of San Antonio-area communities.

• Direct content strategy across SEO blogs, website copy, photography, and print collateral, including structuring content for AI search visibility through AEO/GEO; manage print production and external vendors from file preparation through delivery.

• Provide marketing support across a 20+ person organization, managing diverse needs spanning listings, content, lead generation, business development, and client marketing. Established Monday.com workflows to organize production; direct a videographer and social media coordinator, coordinate with two photographers, and deliver monthly digital marketing analytics reports to leadership.

Cenikor Foundation

Marketing Coordinator

Supported strategic marketing, communications, and brand development for a nonprofit behavioral health organization spanning nine treatment facilities and 25+ recovery programs across Texas and Louisiana.

• Supported integrated marketing and advertising campaigns to strengthen brand awareness, community engagement, and program visibility across multiple locations.

• Developed and implemented the organization’s social media strategy, increasing digital engagement and brand consistency.

• Contributed to website redesign and content optimization to improve user experience and digital presence.

• Created internal and external marketing communications including annual reports, brochures, newsletters, email campaigns, promotional materials, fundraising collateral, and executive communications.

• Supported fundraising initiatives and special events through donor-facing communications, event marketing, and promotional campaign development.

• Led copywriting, editing, creative concept development, and design execution for organizational campaigns and branded communications.

• Managed vendor relationships, production timelines, and budget-conscious marketing execution while identifying cost-saving opportunities.

CEY Designs

Owner/Creative Director

Founded and operated an independent branding and design business delivering brand identity, print and web design, and creative communications for healthcare, oil & gas, nonprofit, disaster recovery, retail, restaurant, and real estate clients.

• Designed brand identity systems, brochures, advertising, presentations, and promotional collateral, directing each project from concept through print production.

• Designed, built, and maintained client websites, supporting usability and brand consistency.

• Partnered with business owners and executives to translate brand positioning and audience goals into campaigns and marketing materials.

• Managed social media content and promotion for select clients to increase visibility
and engagement.

• Wrote press releases and developed collateral for client events and launches.

• Managed multiple concurrent projects, budgets, vendors, timelines, and client relationships.

Professional Summary
Brand and marketing leader with 15+ years driving brand growth, digital marketing, content strategy, and lead generation across real estate, healthcare, nonprofit, agency, and entrepreneurial environments. Award-winning creative who has led a full rebrand and website redesign, grown video and social audiences, and built B2C lead generation, CRM automation, and B2B partner marketing programs. Experienced in Google Analytics, Google Ads, and Search Console, with a current focus on SEO, AEO, and AI search visibility.

Education

Colorado Mesa University | Bachelor of Arts

Bachelor of Arts in Mass Communications, Public Relations

Art Institute of Seattle

Associate of Applied Arts in Visual Communications, Graphic Design

Skills & Expertise

Core Competiencies

Tools & Platforms

Creative: Adobe InDesign | Adobe Photoshop | Adobe Illustrator | CapCut

CRM & Automation: Salesforce | HubSpot | High Level | Mailchimp | Constant Contact

Web & Productivity: WordPress | Monday.com | Slack | ChatGPT | Microsoft Office

Certifications

Google Analytics Certification
Google Ads Search Certification
Digital Marketing Science Certificate | University of Texas at Austin McCombs School of Business